Almost 4.5 billion people in the world today have at least one social media account. TikTok is exploding in growth, having reached 1 billion monthly users in 2021. Instagram also...
Social media is part of our daily lives. It has taken over the world as a platform for sharing information, opinions, and ideas. Higher education professionals are beginning to take...
Using social media marketing is a great way for small businesses to increase their customer base. It’s a relatively cheap method that has the potential to reach millions of people....
It took the government sector a while to adapt to social media, as they avoided it for a long time. Not without a few hiccups and challenges, social media became...
Let’s face it – in 2022, creating social media content is not rocket science. You just need to have an idea or two and a few tools to turn them...
‘Tis the season. Chestnuts are roasting on the open fire, carols are being sung in the snow and social media is rife with brands looking to capitalize off of the...
Ah statistics, the bread and butter of any solid social media marketing strategy. Statistics can give you invaluable insights about your audience, the social media platforms you want to grow...
When people think of law firm marketing the first thing that comes to mind is most likely forgettable billboards and corny radio/tv ads. And though 92% of businesses use social...
Social media marketing campaigns this year have been a mashup of social, tech, and pop culture. Some ads raised awareness, while others challenged injustices or simply tried to make us...
