Maybe you heard the rumor that there will be no more option to create Facebook Global Pages. All of this information turned out to be false and denied by Facebook themselves. However, there have been some changes to the process of creating Global Facebook Pages.
The process of establishing a new Global page structure is not that easy and obvious as it was before. If you have a close business relationship with Facebook, the so-called ‘dedicated Facebook Account’, please continue to read, this step by step article is meant for you. If not stay tuned, this feature is gradually rolling out.
First things first, let’s clarify some of the basics.
What is a Global Facebook Page? The answer is simple: it’s a structure of localized Facebook pages created separately for selected geographic regions all under one roof.
Here’s an example: When a French fan of the Coca-Cola Facebook page visits the page, he is automatically redirected to a local version of the page (assuming Coca-Cola has a French local page). In the structure of the Global page you may encounter 3 types of pages:
As you may have guessed already, Market pages are local pages designed for local markets, to enable communication in local languages. Their count is unlimited and their customisation is based on language and country.
You can also create more than one market page per country, or on the contrary, one market page to serve a wider market consisting of several countries (e.g. Middle East, Latin America).
Default page, as you may have guessed it from the name, will serve as a ‘main page’, for all those markets that don’t have their own market page. Regarding the ‘root page’, all you need to know is that it exists. It is an invisible page, that roofs over the whole global page structure.
Admin of the root page has the highest authority and user rights in the whole structure, they can add or delete Market Pages, edit them and have access to the insights and stats of the whole structure.
– ID numbers of pages for selected regions
– ID number of Root admin
– ID number of Default Page
Pages merge into the shared Global page structure and their fans migrate into the respective Market Pages. When you detect a decrease of your fanbase after the merge, don’t panic, this happens when one of the users likes more than one of the merged pages, and therefore all his page likes will now count as one. The advantage of Global Pages = better stats!
Several hours.
Basically, all brands that communicate in more than one country.
If you focus solely on content, you should. But you may come to the point where your brand wants to use more possibilities than a standard Facebook page can offer, so creating a Global page structure seems like a better fit.
Do you have any further questions? Please reach out to us, we will be pleased to get back to you with the right answers.
During the first days of the migration process, you may experience inaccuracies and data swings in your Facebook Insights on Market pages level. These will wear off after a week or so, just after the fan migration process is over. Don’t worry about it though – everything is gonna be all right! 😉
When we think of social media marketing, one platform invariably dominates the conversation – Facebook. With a staggering 2.98 billion monthly active users, Facebook is a goldmine for marketers who...
Find out how to reach the right people with Facebook Ads target audiences.
Social media is always changing (cliche). What works today may not work tomorrow, or for everyone (true, actually). That’s why you need to do social testing and constantly test your...
